The average Internet users are almost 35 years old, and have a household income of more than $60,000 p.a. The interactive Internet is the solution to the advertiser's requirements, since it is a two-way interpersonal communication medium, with key distinguishing factors of feedback and interaction in real time. The Internet offers unlimited low cost space compared to the expense and limited capacity of traditional media and the ability to accurately measure audience usage. Every day millions of new users spend increasing amounts of time online. And that's where the opportunity lies - for every minute spent online is an advertising opportunity for any marketer. Unlike other forms of advertising, Internet has the advantage of making the advertisement page dynamic, i.e. anyone can click on the ad to know everything about the particular product or service or company and buy or order instantly by using a credit/debit card or an Internet enabled bank account anywhere in the world.

These are but a few of the many advantages that the Internet, as advertising medium offers: